Massimo Leotta, Former CFO at Renaisasnce Vineyard & Winery, Inc, [email protected]

“ I had the pleasure to meet Aya Caspi during my last year of work at Renaissance Winery. She offered her time as a volunteer in order to help the organization with the communication process by using her knowledge and experience with Nonviolent Communication. As an organization, we were facing a very difficult challenge due to the economic crises: sales were going down together with morale. Our weekly meetings were at the beginning difficult to follow because the staff was concerned with the daily activities; nobody knew what good could come from those meetings. But, a month later, everybody understood clearly the importance of NVC because we began to apply its tools on real communication issues. As team, we really began to understand each other because we learn how to listen to people, to really listen. The communication among the staff members improved, as consequence efficiency improved, so did sales especially. Aya Caspi really believed in using NVC tools, and was able to show the advantages of it with courage and determination even when some staff members expressed concerns about its validity. In the end, all staff members recognized the validity of NVC because it allowed everybody to express his own personal ideas without the fear of being judged; NVC created an environment where “respect” of each other was a primary concern. This brought a higher level of trust and collaboration. I believe that Aya Caspi through her knowledge and experience in NVC can bring the potential of an organization to real expression. It can create an honest and genuine communication among the members of any organization: corporations and families. Sincerely. ”